[Shippam’s Three Spotlight Beams: Chicken, Fish and Shrimp Singing]

Shippam's advertisement using black and white animation and classical arias features singing chickens, shrimp, and fish. The film opens with three spotlight beams which come together, to form the logo as it appears on the labels of the Shippam glass jars.

[Shippam’s Poster]

A short silent animated segment advertising Shippam's meat and fish pastes. The sequence mooves along an animated road lined with houses and a church amongst road signs reading 'Enjoy', 'Shippam's', 'For Tea'. A cartoon woman leans out holding a jar of Shippam's paste. The sequence ends with a closeup of the jar.

[Shippam’s: Pilchard Fishermen at Sea]

Advertisement for Shippam's tinned pilchards. Over still images of a fishing trawler and tinned pilchards being served, the commentary states that "Cornish pilchards taste even better". While a table of vegetables with pilchards is displayed the voiceover demands "you must insist on Shippam's Cornish pilchards in tomato"; "Buy Shippam's Now, Tomorrow".

[Shippam’s Pilchards and Tomatoes]

This short animated advert shows a map of Cornwall with the port of Newlyn prominently marked. A basket of pilchards is tipped out alongside a jar of Shippam's Pilchard and Tomato paste and a punnet of tomatoes. The slogan reads 'The best of the catch in Shippam's Pilchard and Tomato paste'. The item's accompanying soundtrack is not present.

[Shippam’s Chicken Supreme]

An advertisement for Shippam's "new" tinned chicken supreme. The advert shows the chicken in white sauce as a meal or as a snack with tea, served hot or cold.

[Shippam’s Real Chicken]

Advertisement for Shippam's chicken paste, consisting of two shots, starting with a succulent roast chicken on a serving plate. Graphics appear which form the shape of a Shippam's paste pot which quickly becomes the real thing. The camera zooms in to a close-up of the label which also features the company's trademark.

[Shippam’s Paste, Children’s Tea Party]

An advertisement for Shippam's meat pastes. The film shows a mother and daughter looking at jars of Shippam's meat paste in the grocer's shop; at home, paste sandwiches are served at a children's tea party, in a lunch box and to guests. The commentary states "Thank goodness for Shippam's pastes".

[Dog Food Advertisement]

Advertisement featuring a child using toy blocks to spell out CDF - the name of the product (which stands for Chicken Dog Food). A voice-over explains the nutritional value while a puppy is seen eating the food. The final packshot shows the price of cans.

A Family Tradition

A promotional film showing the processes involved in making Shippam’s paste; from farm to factory, narrated by MacDonald Hobley.

Shippam’s Guide to Opera

A short animated commercial for Shippam’s pastes. Late at night in a grocery shop, pots of Shippam’s paste and their ingredients sing operatic arias celebrating their quality.

[Shippam’s Footballer]

Short animated advertisement depicting a 'stick' boy and girl playing football. The ball turns into a disc which moves towards the foreground. Writing on the disc says "Shippam's Meat and Fish Pastes" and a slogan appears saying "for tea!". The item's accompanying soundtrack is not present.