Advertisement for Shippam's tinned pilchards. Over still images of a fishing trawler and tinned pilchards being served, the commentary states that "Cornish pilchards taste even better". While a table of vegetables with pilchards is displayed the voiceover demands "you must insist on Shippam's Cornish pilchards in tomato"; "Buy Shippam's Now, Tomorrow".

Shippam, one of Chichester’s most famous family businesses, began as a grocery store in 1786, evolving into a food manufacturer by 1886. A range of potted meats and fish pastes was introduced in 1894 and Shippam’s products gained hugely in popularity. The Chichester premises expanded throughout the 20th century and by 1960 the company entered the ready-meals market with a canned Chicken Supreme. After a number of ownership changes from 1974 onwards, the company became part of Prince’s Ltd in 2001. Various advertising agencies produced commercials for Shippam’s including the London Press Exchange, later part of Leo Burnett and Foote, Cone and Belding Ltd.