|Title ID||3280||Collection ID||563|
|Title||[Shippamâ€™s: Pilchard Fishermen at Sea]|
|Format||35mm Black & White Sound|
|Duration||00 min. 26 sec.|
|Copyright & Access||Copyright restrictions apply, contact Screen Archive South East for details|
Advertisement for Shippam's tinned pilchards. Over still images of a fishing trawler and tinned pilchards being served, the commentary states that "Cornish pilchards taste even better". While a table of vegetables with pilchards is displayed the voiceover demands "you must insist on Shippam's Cornish pilchards in tomato"; "Buy Shippam's Now, Tomorrow".
Shippam, one of Chichesterâ€™s most famous family businesses, began as a grocery store in 1786, evolving into a food manufacturer by 1886. A range of potted meats and fish pastes was introduced in 1894 and Shippamâ€™s products gained hugely in popularity. The Chichester premises expanded throughout the 20th century and by 1960 the company entered the ready-meals market with a canned Chicken Supreme. After a number of ownership changes from 1974 onwards, the company became part of Princeâ€™s Ltd in 2001. Various advertising agencies produced commercials for Shippamâ€™s including the London Press Exchange, later part of Leo Burnett and Foote, Cone and Belding Ltd.