Title ID 3278Collection ID563
TitleShippam’s Tattoo
CollectionShippam Ltd
ThemeWorking Life
KeywordsAnimals Companies Food
RegionalWest Sussex
NationalEngland United Kingdom
ProductionShippam Ltd
CameraLPE Television Ltd and BIO Graphic Cartoon Films Ltd
FormatBlack & White Sound
Duration1 min. 9 sec.
Copyright & AccessCopyright restrictions apply, contact Screen Archive South East for details


A Short animated cinema advertisement for Shippam's meat and fish pastes, where the ingredients march as if in a military style tattoo, accompanied by a song.


The animation shows a pilchard in a military style uniform, leading a group of marching pilchards, crabs, shrimps, anchovies, a chicken and pig, ducks and accompanying vegetables. As they march, the song begins,
"On, on to Chichester, pilchards fresh from the sea, joined with tomato, the best you ever saw, go in to Shipman's kitchen factory" The animated ingredients continue to march and the song describes the variety of foods used in the pastes made at the Shippam's factory at Chichester. They are joined by dancing jars of salmon and shrimp, and liver and bacon pastes. Finally, the fish hold up a banner and finish with the line "Insist on your Shippam's for Tea".


A still from 'Shippam's Tattoo' (1958) showing animated fish paste jars