Title ID 3273Collection ID563
Title[Shippam’s Rock and Roll]
Date[ca. 1950s]
CollectionShippam Ltd
ThemeWorking Life
KeywordsAnimals Companies Food Music
RegionalWest Sussex
NationalEngland United Kingdom
ProductionShippam Ltd
FormatBlack & White Sound
Duration1 min. 11 sec.
Copyright & AccessCopyright restrictions apply, contact Screen Archive South East for details


A Short animated cinema advertisement for Shippam's fish and meat pastes, with a rock and roll theme. A chicken with a guitar sings a rock and roll style song about Shippam's pastes.


The animation begins with a chicken playing a guitar and singing: "It's the tea time rock, the tea time roll, with the pot and the milk, don't forget the sugar bowl, then to add a delicious taste, open up a pot of Shippam's paste..." A pilchard, shrimp and other ingredients sing and play musical instruments. The advert ends with the chicken saying "It's spready Freddie" and the sound of an audience cheering.

This short animated advertisement, though still focused on a traditional British "tea time" food, is highly influenced by 1950s American style rock and roll music and uses words and phrases adopted from '50s youth culture such as 'cool', and 'crazy'.


A still from '[Shippam's Rock and Roll]' (1908) showing an animated chicken playing the guitarA still from '[Shippam's Rock and Roll]' (1908) showing animated seafood playing instruments