Collection Shippam Ltd
Shippam Ltd, a meat and fish paste company based in Chichester for over two hundred years, commissioned advertisements for the company and its products between the early 1930s and 1960s.
|Collection ID||563||Reference code||WS 951103|
|Dates||1930s - 1950s|
|Materials||FILM 35mm 16mm LANTERN APPARATUS DOCUMENTATION Audio Standard 8mm Glass Slides|
|Access status||Contact Screen Archive South East for details|
Shippam Ltd, a meat and fish paste company based in Chichester for over two hundred years, commissioned advertisements for the company and its products between the early 1930s and 1960s. Many of the promotional films emphasise the nature of the firm as a traditional, family-owned business, where long serving, skilled staff are highly valued. The firm is often portrayed as part of the heritage of the local area, however the films also attempt to convey the company as an efficient organisation, with modern machinery and working practices.
Shippam Ltd produced several animated advertisements made for showing in cinemas such as Shippam's Guide to Opera (1955) where animated chickens, pilchards and tomatoes sing and dance to popular opera arias.
Screen Archive South East also holds amateur films by Charles Ernest Shippam documenting his passion for motorcycle and motorcar competitions in and around the Chichester area, as well as on a tour. The collection also features several international holidays to Norway and Japan, and a visit to Ooigem, Belgium. See CID: 866
In support of the film collections, West Sussex Record Office holds collections of photographs and documentation relating to the Shippam's firm, and has business records and publicity materials from the Company.
Films in this collection:
Showing 1 to 15 of 19 results.
[Shippam Compilation: Factory, Family, Football]
|Date||[ca. 1930s [?]1950s [?]]||ID||3444|
Scenes filmed by Ernest Shippam at C. Shippam LTD factory in Chichester, local football matches and sea fishing. The men working at Shippam's factory use specialised equipment to process, jar, cook and pack meat paste. Inventive camera angles and slow motion footage provides an insight into working life and amateur filmmaking in the 1930s.
Ancient and Modern
An advertising film made to promote Shippam's meat paste. The film emphasises the contrast between the ancient buildings and history of Chichester against the modern machinery and processes of the Shippam's factory based there.
[Shippamâ€™s Three Spotlight Beams: Chicken, Fish and Shrimp Singing]
Shippam's advertisement using black and white animation and classical arias features singing chickens, shrimp, and fish. The film opens with three spotlight beams which come together, to form the logo as it appears on the labels of the Shippam glass jars.
[Shippamâ€™s Rock and Roll]
A Short animated cinema advertisement for Shippam's fish and meat pastes, with a rock and roll theme. A chicken with a guitar sings a rock and roll style song about Shippam's pastes.
Short cartoon advertising Shippam's meat pastes, including the 'Enjoy Shippam's for Tea' slogan.
A short silent animated segment advertising Shippam's meat and fish pastes. The sequence mooves along an animated road lined with houses and a church amongst road signs reading 'Enjoy', 'Shippam's', 'For Tea'. A cartoon woman leans out holding a jar of Shippam's paste. The sequence ends with a closeup of the jar.
[Shippamâ€™s: Pilchard Fishermen at Sea]
Advertisement for Shippam's tinned pilchards. Over still images of a fishing trawler and tinned pilchards being served, the commentary states that "Cornish pilchards taste even better". While a table of vegetables with pilchards is displayed the voiceover demands "you must insist on Shippam's Cornish pilchards in tomato"; "Buy Shippam's Now, Tomorrow".
[Shippamâ€™s New Spread Paste]
Television advertisement for Shippam's new meat and fish paste selling at one shilling.
[Shippamâ€™s Pilchards and Tomatoes]
This short animated advert shows a map of Cornwall with the port of Newlyn prominently marked. A basket of pilchards is tipped out alongside a jar of Shippam's Pilchard and Tomato paste and a punnet of tomatoes. The slogan reads 'The best of the catch in Shippam's Pilchard and Tomato paste'. The item's accompanying soundtrack is not present.
[Shippamâ€™s Chicken Supreme]
An advertisement for Shippam's "new" tinned chicken supreme. The advert shows the chicken in white sauce as a meal or as a snack with tea, served hot or cold.
[Shippamâ€™s Real Chicken]
Advertisement for Shippam's chicken paste, consisting of two shots, starting with a succulent roast chicken on a serving plate. Graphics appear which form the shape of a Shippam's paste pot which quickly becomes the real thing. The camera zooms in to a close-up of the label which also features the company's trademark.
[Shippamâ€™s Paste, Childrenâ€™s Tea Party]
An advertisement for Shippam's meat pastes. The film shows a mother and daughter looking at jars of Shippam's meat paste in the grocer's shop; at home, paste sandwiches are served at a children's tea party, in a lunch box and to guests. The commentary states "Thank goodness for Shippam's pastes".
[Dog Food Advertisement]
Advertisement featuring a child using toy blocks to spell out CDF - the name of the product (which stands for Chicken Dog Food). A voice-over explains the nutritional value while a puppy is seen eating the food. The final packshot shows the price of cans.
A Family Tradition
A promotional film showing the processes involved in making Shippamâ€™s paste; from farm to factory, narrated by MacDonald Hobley.
Shippamâ€™s Guide to Opera
A short animated commercial for Shippamâ€™s pastes. Late at night in a grocery shop, pots of Shippamâ€™s paste and their ingredients sing operatic arias celebrating their quality.
Showing 1 to 15 of 19 results.