|Title ID||738||Collection ID||1043|
|Keywords||Charities Industry Leisure Time Activities Parades Urban Areas|
|Format||35mm Black & White Silent|
|Duration||12 min. 5 sec.|
|Copyright & Access||Copyright restrictions apply, contact Screen Archive South East for details|
A newsreel showing a rain-drenched parade representing local industries through the streets of Maidstone. The parade was organized as a hospital fundraiser. The online video includes an audio commentary by Dr Frank Gray at the start of the film.
The film opens with the title: 'His worship the Mayor of Maidstone, Councillor G. Tyrwhitt Drake, five times Mayor of Maidstone'. This is followed by images of the Mayor in full regalia astride a horse, outside the prison wall on County Road. He is later seen participating in a parade through Maidstone. A group of people line the street wearing fancy dress costumes and carrying collecting tins. One of them holds up a board reading 'For the hospital'.
An intertitle reads 'Industries of Maidstone'. Filmed from high-angled positions on King Street and the High Street, the parade takes place. A marching band is shown leading the floats which advertise local industries, including Fremlins beer, The Kent Messenger, Co-operative Society Soap and the Medway Theatre Club. There are also floats representing bicycle, electricity and paper businesses. People walk alongside the floats, collecting money from the assembled crowds.
Individual signs on floats include: 'Farmer Stout'; 'Fremlins'; 'Support your local hospitals and your local industries'; 'Lyles Mineral Waters'; 'Ice for Health, Keeps food fresh'; 'Maidstone Gas Company'; 'Kent Messenger'; 'The Play’s The Thing, Medway Theatre Club'; 'Pioneering Yesterday' followed by people dressed as cowboys and Vikings. Further signs read: 'C.W.S. Soap'; 'Mid Kent Hygienic Laundry'. A shop sign reads: 'Harrisons and Sons Seed merchants'; 'Pensions, Orphanages'. 'County Fair'; 'The County Garage'.